DIET COCA-COLA, THE LITTLE BLACK DRESS
In NZ, the world's largest no-calorie soft drink has partnered with some of Australasian fashion's leading names to create a one-of-a-kind program that takes its fashion credentials to an entirely new level.
Diet Coca-Cola, The Little Black Dress kicks off during 2009 Air NZ Fashion Week, bringing together leading fashion designers in a campaign that embraces creativity, fun and a love of fashion.
Diet Coca-Cola, The Little Black Dress brings designers together, to create a series of LBDs that are inspired by the feminine curves of Diet Coke's iconic contour bottle shape.
Every women's curves are her own unique canvas, and expressing ‘style my way' through how you dress is a positive self expression and passion that women share globally.
These little black dresses that have been inspired by the Diet Coca-Cola bottle silhouette will be launched at Air NZ Fashion Fashion Week (and showcased again during ANZFWeekend) at a catwalk show that will be truly unique.
NZ and Australian designers will come together for the first time to celebrate the beauty of the feminine form and how the classic Little Black Dress can be brought to life in a myriad of ways.
Designers:
- Adrian Hailwood
- Alice McCall
- Jimmy D
- Juliette Hogan
- Kate Sylvester
- Kirrily Johnston
- Marnie Skillings
- Romance Was Born
- Sass & Bide
- Yvonne Bennetti
Contact:
Chris Lorimer
Ciel PR
Ph: +64 (0)9 368 1627 or +64 (0)21 212 8651
E: cl@cielpr.com